Russell Wilson continues to win hearts both on and off the field! Steelers star QB has shown his generosity again. Russell, 36, and his singer-wife, Ciara, have demonstrated an intense dedication to charitable work and giving back to the community. After benefitting several young children through their non-profit organization, Why Not You Foundation, they once again delighted their fans.

Taking to his official Instagram account, the Super Bowl XLVIII champion disclosed the details of his charitable foundation’s holiday project amid Christmas festivities. Along with sharing his charitable foundation, Why Not You’s post, he shared wonderful glimpses of their charity work. “Together we gave nearly 400 coats, hats, gloves, books, and all the holiday cheers to kids and families in need!” the post caption read.

Besides his huge philanthropic project, Russell Wilson also expressed his deep gratitude and love for this holiday project with his non-profit organization. He dropped multiple Steelers theme colored black and golden hearts in his IG post caption.

Besides this, NFL Probowler, The ‘Level Up’ singer, Steelers, and the 3 Brand were tagged in the post. They also expressed their gratitude to the 3 Brand, mentioning ‘thanx’ in the post.

Focused on providing health benefits and education to underprivileged kids in the community, the Wilson couple’s non-profit organization also helps them in fighting poverty. They mainly empower youth to embrace a ‘why not you?‘ attitude. Is it not impressive?

Since launching his non-profit organization in 2014, Russ has continued to motivate and empower youth through their notable commitments. Moreover, Wilson’s Foundation’s holiday project went viral soon after NFL QB launched his 1st ever ‘WHY NOT YOU Center’ in Pittsburgh.

7 days ago, the high-profile NFL couple captivated the fans by announcing the starting of their first-ever non-profit organization “WHY NOT YOU Center” at Pittsburgh’s Boys & Girls Club. Through an Instagram video post, Mr. Unlimited expressed his exhilaration at that moment. “We launched our 1st ever “WHY NOT YOU Center” today at the Boys & Girls Club in Pittsburgh! Our @WhyNotYouFDN is so proud! A dream come true! GRATEFUL! 🖤💛 @Ciara #WhyNotYou,” he mentioned in his post caption.

In this video, Steelers’ star QB Russell Wilson and the ‘Goodies’ singer enjoyed a special moment with the young kids. They also seemed joyous while cutting the ribbon of their most anticipated organization in Pittsburgh.

It indeed showcased Wilson’s dedication to giving back to the community. Not only this but back in December, Wilson’s Grammy award-winning wife offered fans the opportunity to feature in her music video for charitable causes. By combining philanthropy with music, Ciara collaborated with Colossal Impact. Through an IG post, the WHY NOT YOU Foundation announced Ciara’s charitable music project. Along with sharing the short video clip, featuring the singer, they gave the details of the charitable competition in the post caption.

“Ready for your big break? @Ciara and @officialdanceicon are partnering up to find the next Dance Icon! Eight Dancers will head to a LIVE dance competition for a chance to appear in Ciara’s upcoming music video and take home $20,000. Are you ready to step it up?” the caption read.

Besides this, Wilson’s charitable foundation got attention last year when Russell donated $1 million to 10 pre-selected nonprofits last year. Apart from this, his massive donation of $1,060,005  to the Strong Against Cancer initiative of Seattle Children’s Hospital also drew a spotlight on him. And now, his latest exciting project for the youth of Pittsburgh demonstrates their dedication to the community.

Wilson’s efforts clearly echo the foundation’s motives, proving that creative charitable engagement can be impactful and fun.