Kim Kardashian‘s fans were stunned by her new look for a fresh SKIMS campaign shared on Monday.

But followers did not think she looked very much like herself or Brigitte. Rather, there were several comments on how she resembled Beyonce, and in some cases, Ciara, who hit the ‘like’ button on the post.

One fan thought she looked Colombian: ‘It’s giving Shakira.’

Last week Kardashian said she is hoping to bring SKIMS to the runway.