Forget the zippy motorbikes to get the delivery of burgers and fries to arrive on your doorstep as fast as possible – McDonald’s fast food giant has pulled out the big guns with flashy sports cars.
A white Lamborghini and red Ferrari were parked outside the South Melbourne outlet which was one of the first suburbs to trial the home delivery service back in July.
The gleaming cars attracted a lot of attention from impressed customers who were taking photos on their phones of the new high-end delivery vehicles.
Will this Lamborghini get your McDonald’s food to you while it’s still warm?
Ferrari F430 Spider has a rear mid-engine and a rear-wheel drive layout with a 4.3 liter V8 petrol burner
The extravagant delivery service comes as the global net income of the major food supplier has recorded a profit drop of 30 per cent in the last quarter ending September 30.
As competition against other fast-food suppliers rises, and a food scandal in China damaging the company’s reputation in Asia, McDonald’s has tried to redeem themselves through a number of campaigns that promote it as a healthy, classy option.
Rob Moodie, a professor of public health at the University of Melbourne told Daily Mail Australia that he believes this continues to remain far from the truth.
‘One would hope these changes are because we as consumers are more discerning and demanding of healthy food, because that’s the only way that we would ever receive a change in McDonald’s rather than through government regulation,’ Professor Moodie said.
‘They are the masters of marketing, they don’t come much better than Ronald McDonald for instance – he’s the 21st century pied piper.
Customers were impressed with the flashy sports cars at the South Melbourne outlet
The flashy display comes as the fast food giant has recorded a profit drop of 30 per cent in the last quarter ending September 30
The global restaurant chain has tried several campaigns to boost its image
Meanwhile, 20 restaurants throughout Brisbane will join the home delivery trial during November and December.
There are least seven Sydney outlets and three stores in Melbourne that have already jumped on board the online delivery service trial.
Many of the items on McDonalds regular menu will be available with the delivery service, including Big Macs, french fries and healthy options like wraps and salads.
Customers must order a minimum of $25 and are charged a $4.95 delivery fee.
The driver putting the McDonald’s home delivery in the back of the red hot ferrari
The cars were being used at the South Melbourne outlet which was one of the first suburbs to trial the home delivery service back in July
Forget zippy motorbikes – McDonald’s now have flashy sports car to deliver your fast food