Kamala Harris’ campaign has wasted no time capitalizing off of Taylor Swift’s recent endorsement of the vice president for the 2024 presidential election.
The Democratic National Committee released a billboard in New York City’s Time Square this week that features a photo of Harris, 59, over the phrase “We’re In Our Kamala Era,” according to People.
A second image again shows a close-up of the vice president and says underneath it, “A New Way Forward… Ready For It?,” referencing the Grammy winner’s hit 2017 song off her “Reputation” album.
Per the magazine, there are also two additional Swift-inspired billboards on the Las Vegas strip.
Kamala Harris’ campaign released Taylor Swift-inspired ads after the singer’s endorsement.Getty Images00:0304:40
The Democratic National Committee reportedly launched a billboard in Times Square.Getty Images for DNC
One of the ads reads, “We’re in our Kamala Era!”Getty Images for DNC
There are reportedly also ads on the Las Vegas strip.Getty Images for DNC
The global pop superstar — who had remained mum on the upcoming presidential election in recent months — finally broke her silence after the presidential debate Tuesday.
“I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election,” the “Fortnight” singer, 34, announced via Instagram at the time.
She added in part in the lengthy post, “I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them.
“I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos.”
Taylor Swift endorsed Harris for president of the United States via Instagram on Tuesday.AFP via Getty Images
“I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them,” Swift wrote in a lengthy post.AFP via Getty Images
Swift also praised Harris’ running mate, Tim Waltz, whom she said had been “standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.”
The endorsement led to a huge spike in voter registrations, driving more than 400,000 people to sign up to vote in less than 24 hours, according to multiple outlets.
To celebrate, the Harris-Waltz campaign started selling friendship bracelets — a nod to an accessory commonly worn by Swift’s fans, best known as “Swifties.”
Voter registration spiked after Swift’s endorsement.AFP via Getty Images
The Harris-Waltz campaign started selling friendship bracelets shortly after.http://www.kamalaharris.com
Donald Trump, for his part, tried to jump on the merch bandwagon himself despite being seemingly peeved that he is not getting the “Shake It Off” singer’s vote.
On Friday, the Republican candidate released a knock-off version of Swift’s Eras Tour T-shirts.
The original tee read, “Taylor Swift The Eras Tour,” but Trump’s campaign replaced it with, “Donald J. Trump. Make America Great Again.”
Donald Trump also tried to sell Swift-inspired merch.Getty Images
After Swift’s endorsement of Harris, Trump said he likes Brittany Mahomes “much better” since the WAG has “liked” posts about him online.GC Images
However, just two days earlier, the former president brushed off Swift’s endorsement of Harris after being asked about it during an interview.
“Well, I actually like Mrs. Mahomes much better, if you want to know the truth,” Trump, 78, told “Fox & Friends” Wednesday, referencing how Swift’s pal Brittany Mahomes has been “liking” posts about him.
He then reinstated of Chiefs quarterback Patrick Mahomes’ wife, 29, “She’s a big Trump fan.”