Kansas City Chiefs star Patrick Mahomes’s offseason work isn’t over. He recently helped deliver a special announcement from his alma mater. Texas Tech is starting a new 10-year partnership with Adidas, making the brand the university’s official footwear, uniform, apparel, and accessory provider.

Mahomes took to social media to help reveal the news of Texas Tech joining the Adidas brand by continuing the theme of “ripping off the tape” to celebrate the start of the new partnership. In 2019, he had previously worn a shirt with tape covering the former team brand partner Under Armor during a visit to watch the basketball team.

Mahomes has been part of the Addisas family since joining the NFL and is prominently featured in the campaign to reveal the long-term partnership. The reigning Super Bowl MVP’s logo is also on display, adding another signature touch to the collaboration.

During his college career at Texas Tech, Mahomes accumulated 11,252 passing yards and 115 total touchdowns in three seasons. He was selected tenth overall in the 2017 NFL Draft by the Chiefs and has consistently supported the Red Raiders program.

Mahomes was inducted into Texas Tech University’s Ring of Honor in 2022, enshrined with the greatest players in school history.