Kim Kardashian made a fashion statement while out and about in Calabasas on Friday.
The television personality, 43, showed off her toned curves in a grey tracksuit with a fitting crop top and matching joggers, flaunting a glimpse of her midriff.
The media personality enjoyed some shopping at Erewhon alongside an unknown female pal, as she sipped on a smoothie.
Kim caught the eye adding a maxi yellow fluffy shoulder bag and flashed a beam while making her way to the car.
The star took the next step in her business endeavor and opened her very first permanent SKIMS store on Thursday.
Kim Kardashian made a fashion statement while out and about in Calabasas on Friday
The socialite, 43, showed off her toned curves in a grey tracksuit with a fitting crop tank and matching joggers
The reality alum — who recently opened up about daughter North’s ‘ridiculous dances’ she ‘forces’ her to perform on TikTok — welcomed shoppers to her brand’s stand alone store in Georgetown, Washington DC.
She took to Instagram to announce the store’s grand opening and give her 362million followers a glimpse of the of the interior.
According to WWD, the brand will roll out an additional four brick-and-mortar locations in Aventura, Florida; Austin and Houston, Texas; and Atlanta, Georgia.
The location was decorated in minimalistic style and had a nude theme throughout the store.
On the walls, campaign images of Kardashian and other models sporting shapewear from her collection were on display.
Prior to this permanent addition, SKIMS was only available for purchase online, through pop-up locations, or via third party in-store retailers.
The announcement made fans go wild, racking up over 107k likes and 841 comments as many took to the comments to pen their support.
One top commenter wrote, ‘Congratulations Kim… good job,’ while various other fans requested the internet starlet open other locations.
The media personality enjoyed some shopping at Erewhon as she sipped on a smoothie
She flaunted a glimpse of her toned midriff
Kim was snapped enjoying the company of a female pal
The reality favourite ensured to catch the eye with her maxi yellow fluffy shoulder bag
Kim cut a very casuaul figure as she added grey slippers to her look
Kim was seen getting into her luxury car
The star took the next step in her business endeavor and opened her very first permanent SKIMS store on Thursday
She took to Instagram to announce the store’s grand opening and give her 362million followers a glimpse of the of the interior
The brand, which was recently valued at $4 billion, initially sold shapewear before branching out into loungewear, swimwear, and most recently, menswear
‘Open the Miami one!’ one customer said. ‘Vegas location pleaseeeeeeee,’ another chimed in.
Back in 2019, the businesswoman joined forces with Swedish entrepreneur Jens Grede to found the successful company.
The brand, which was recently valued at $4 billion, initially sold shapewear before branching out into loungewear, swimwear, and most recently, menswear.
SKIMS has a focus on body positivity and inclusivity across the brand and practice inclusive sizing.
Back in 2020, a year after being in business, the ex-wife of Kanye West opened up to Bazaar about what inspired her to start the company.
‘When I said I wanted seamless shapewear, everyone looked and thought that I was crazy. The thing that always bothered me [with other brands] was that there would be a seam up the front,’ she explained.
‘You would have this really tight dress and then see this seam, defeating the purpose of wearing something that is supposed to look like there is nothing underneath. I’m all about comfort and glamour at the same time.
‘I always think you can do it all, so why not have everything that you need as far as your products?’ the mum-of-four finished.