Acclaimed actress Scarlett Johansson has taken on a new role as the first-ever celebrity ambassador for the luxury jewelry brand, David Yurman.

In a strategic move to heighten the brand’s visibility and appeal, the renowned jeweler has tapped the versatile Hollywood star to help represent its exquisite collections to a wider audience.

Johansson, known for her captivating film roles and keen fashion sense, expressed her enthusiasm about the partnership, stating that it feels like a “natural fit.” The actress highlighted the shared values and aesthetic sensibilities between herself and the David Yurman brand.

“David Yurman’s timeless and sophisticated designs have always resonated with me,” Johansson said in a statement. “I’m honored to be the first celebrity ambassador for a brand that I truly love and respect.”

The collaboration is expected to feature Johansson showcasing David Yurman’s signature pieces, from the iconic Cable bracelets to the brand’s latest innovative creations. This strategic alliance aims to further elevate the brand’s profile and connect it with Johansson’s devoted fanbase, who admire her for both her acting prowess and her impeccable style.

David Yurman, the company’s co-founder and chief creative officer, expressed his delight in welcoming Johansson as their first-ever celebrity ambassador. “Scarlett Johansson embodies the modern, sophisticated woman who appreciates timeless design and quality craftsmanship,” he said.

This high-profile partnership is seen as a savvy move by David Yurman to capitalize on Johansson’s global fame and establish a strong celebrity-driven marketing campaign. As the brand continues to evolve and expand its reach, the collaboration with the acclaimed actress is expected to resonate with both longtime loyal customers and new, discerning jewelry enthusiasts.