Throne Sport Coffee shot to the top of the charts.

Patrick Mahomes continues to see success off the field, with his latest venture becoming Amazon’s top-selling ready-to-drink coffee. The Kansas City Chiefs quarterback, who has secured three Super Bowl titles, demonstrated his marketing power when Throne Sport Coffee shot to the top of the charts shortly after he promoted it by wearing a branded T-shirt.

Mahomes‘ involvement has given the brand a substantial boost.

“I am proud to be part of Throne SPORT COFFEE and to launch and introduce a better iced coffee to the masses,” Mahomes said.

“We have been working on creating the perfect product for those who are always on-the-go, who are looking for a natural energy source with added benefits and I couldn’t be more excited about being in on the ground floor of building this brand.”

Numerous partnerships

As one of the NFL’s most recognizable figures, Mahomes has become a prime partner for numerous companies and products across the United States. His foray into the coffee business demonstrates his broad influence and business acumen.

“I’ve partnered with people I believe in, and some have worked, and some haven’t worked,” Mahomes told Forbes.

“But I think if you have the passion, the belief that you can make stuff happen, that’s what I look to invest in.

“I love coffee. I drink it a lot. But I don’t like to put sugar in it. I don’t like to put all the added stuff in there. So, I wanted to find a healthier version so I can help my body not have that dad bod.”