Grammy-winning musician Lizzo debuted her Shaping Swim swimwear line under the Yitty label. According to a press statement from the company, the collection, which consists of seven silhouettes in six colorways and one pattern, took two years to develop as a result of growing consumer demand for a line from the brand. The collection, which comes in sizes ranging from XS to 6X, offers recycled nylon spandex construction, adjustable straps, and resistance to chlorine. According to the firm, swimwear features the same shaping and smoothing technology as its Nearly Naked shapewear line.According to the company, Shaping Swim is only available during the busiest swim season and can only be purchased on the Yitty website.
Following its inception in the spring of 2022, Yitty is commemorating its second anniversary with the release of its swimwear line.
The collection’s price changes according on whether a buyer is a VIP member of Yitty or its sister brand, Fabletics. According to the company website, clients who purchase the membership for $59.99 per month can avail discounts ranging from 20 to 50 percent off of everything on both sites.
“ Yitty’s Shaping Swim collection establishes a new standard by seamlessly incorporating cutting-edge shapewear technology into stylish swimwear silhouettes ” Kristen Dykstra, Yitty president, said in an email. “With a focus on inclusivity across size range, design, and affordability, this collection draws inspiration from Yitty’s top-selling Nearly Naked shapewear collection, strategically incorporating compression zones to support and enhance all curves.”
Lizzo, who has more than 12 million followers on both her personal and Yitty Instagram pages, used multiple videos to announce the launch. She has over 26 million followers on her TikTok profile, where the same videos were uploaded.
“We have spent the past two years infusing our best-selling, ground-breaking shapewear technology into water friendly 𝑠e𝑥y, swim silhouettes for every damn body — so now I can finally stop wearing Nearly Naked in my pool ” Lizzo said in a statement.
Yitty has been growing since Lizzo partnered with Fabletics to launch the line. By the summer of 2022, Fabletics had launched Yitty shop-in-shops in its stores with a plan to have up to 76 locations. Last spring, the brand launched a gender-affirming shapewear collection and partnered with resale platform ThredUp to allow customers to purchase secondhand Yitty products.
However, the shop-in-shop concept stalled out in 2023 and is no longer inside the Fabletics stores, a company spokesperson confirmed, adding that all Yitty products are now sold exclusively on the brand’s website. “As both the Yitty and Fabletics businesses have continued to grow and expand into new categories, we no longer had enough space in stores to showcase each brand to its full potential,” the spokesperson said in an email. “So, for the near term, Yitty continues to be sold exclusively through Yitty.com until the brand is ready for its own dedicated retail experience that showcases the full expression of the brand and a more complete range of the assortment.”
Fabletics has partnered in the past with several celebrities on collections, including actor Vanessa Hudgens. The Yitty swimwear launch comes at the same time that Fabletics announced its third collection with media personality Khloé Kardashian, which features 26 pieces that includes a compression swimwear offering for the first time.