Kim Kardashian is expanding her business pursuits with a new Alani Nutrition collaboration.
The 42-year-old mogul – who vacationed in Idaho’s Coeur d’Alene last week – took to Instagram on Monday to announce the new partnership.
The mother-of-four stuck to her usual over-the-top 𝑠e𝑥y branding as she posed wearing a white bodysuit for a gym-themed photo shoot.
The mogul teased in the caption: ‘KIMADE. Coming soon with @AlaniNutrition.’
The four images showed the bombshell posing with blonde hair on a set with pink walls that was made to replicate a fitness facility.
Kim Kardashian is expanding her business pursuits with a new Alani Nutrition collaboration
New venture: The 42-year-old mogul took to Instagram on Monday to announce the new partnership
The Keeping Up With The Kardashians alum put on a very busty display in the low-cut scoop-neck onesie.
She was a fit and trim pin-up as she incorporated silver-toned dumbbell weights in the outtakes.
The high-cut bodysuit showed off the multihyphenate’s toned and tanned legs.
Kardashian rounded out the look with a pair of open-toe, white, backless high heels.
The media fixture complemented the look with a diamond anklet and a glinting diamond necklace with yellow stones.
Kim strayed from her usual short and nude manicure, swapping it out for long, white nails instead.
The billionaire businesswoman briefly returned to frosty locks, wearing them in a center part and big, voluminous barrel curls.
And the SKKN by Kim creator flaunted a full face of glowy makeup that was complete with a nude, matte lipstick.
Bombshell: The mother-of-four stuck to her usual over-the-top 𝑠e𝑥y branding as she posed wearing a white bodysuit for a gym-themed photo shoot
The mogul teased in the caption: ‘KIMADE. Coming soon with @AlaniNutrition’
Alani Nutrition’s Instagram Stories featured more looks from the new campaign.
Kim modeled a teeny pink string bikini in a separate photo shoot that showed her getting wet and wild.
She sipped from a can of the forthcoming beverage, posing with her long, dark hair slick with water.
In one snapshot the superstar playfully poured the drink onto her body, glistening as the liquid dribbled down her cleavage and torso.
Kim was decked out in a coordinating pink swimming cap and matching pink goggles.
She wore a huge diamond ring on her pinky finger as she coordinated with a pinkish purple can of the new drink.
One of the snaps included copy that teased, ‘We have a secret to spill,’ in bubble-shaped white letters.
In a more sporty-style shoot the influencer went for a sporty look as she showed off a two-piece pink and black swimsuit.
Different look: Alani Nutrition’s Instagram Stories featured more looks from the new campaign
Fun and 𝑠e𝑥y! Kim modeled a teeny pink string bikini in a separate photo shoot that showed her getting wet and wild
Provocative: In one snapshot the superstar playfully poured the drink onto her body, glistening as the liquid dribbled down her cleavage and torso
Variety: In a more sporty-style shoot the influencer went for a sporty look as she showed off a two-piece pink and black swimsuit
Kim bared her washboard abs in the look, standing in front of a hot pink surfboard.
Her shiny dark hair was styled in a deep center part and long, cascading waves that flowed down her back.
Kardashian switched it up again as she donned a neon yellow, mock neck, long-sleeved swimsuit.
She posed on a neon yellow quad as she held a can of Kimade with long, glossy, nude nails.
Alani Nutrition boasts 962,000 followers on Instagram and the bio reads: ‘Here for you and your tastebuds.’
The profile also lists that the drink is available at GNC, Kroger, Target, Walmart, Vitamin Shoppe + more.
Kim’s joint post with the brand quickly racked up hundreds of millions of likes from their combined fanbase.
And while some comments were supportive, others were critical of the reality television star.
Multiple people speculated that Kim doesn’t actually consume the product she’s pitching.
One person wrote, ‘Well all know she doesn’t drink this,’ with a crying laughing emoji and it was liked more than 600 times.
Third look: Kardashian switched it up again as she donned a neon yellow, mock neck, long-sleeved swimsuit
Product: She posed on a neon yellow quad as she held a can of Kimade with long, glossy, nude nails
Kim has faced similar backlash in the past.
Last November she was roasted by fans after claiming she cooks vegan chicken nuggets for her four children – North, 10, Saint, 7, Chicago, 5, and Psalm, 4 – with an air fryer in a Beyond Meat advertisement.
In response to the commercial, uploaded to her Instagram, her followers expressed skepticism over Kim’s implication that she cooks without the help of a nanny or chef.
‘I highly doubt Kim Kardashian is cooking… don’t they all have private chefs?’ one troll commented, while another wrote: ‘Kim, please, you have a full time chef… leave the nugget commercials to the D-list reality stars.’
Others doubted the billionaire or her famous family would eat $5.49 Beyond Chicken Nuggets.
Despite following a mostly vegan diet, Kim has admitted to enjoying ‘cheat meals’ from In-N-Out burgers from time to time.
Coming soon: Not many details were shared in Monday’s announcement, but one offered flavor of Kimade will be pink lemonade
The Alani Nutrition website states that the collaboration will be available on 7/17
The Alani Nutrition website states that the gluten-free, vegan, 10 calorie drink will drop on July 17.
In the clips shared in Alani Nutrition’s Instagram Stories, the product is branded as ‘Kim’s personal pick-me-up.’
The limited edition collaboration will be available to consumers in a 12-pack for the price of $29.99.
Elsewhere, the beverage was described as ‘crisp and citrusy,’ and the collaboration will also offer merch like a can chiller that will sell for $14.99.