Providing nothing short of an ‘OMG’ mo’, Hailey Bieber has, once again, surprised us with a beauty transformation that has us questioning the hindrance of DNA. Aka… “That’s not really her… is it?”

Coming to us via a selfie shared to her Instagram Story, Hails is seen to be almost unrecognisable with blue eyes and dark brunette hair – and I’m talking, ‘I had to do a double take’ kinda unrecognisable.

Now, for some, this may seem like a pretty bog standard look for the model but for those superfans among us *raises hand with confidence*, it would be known that Hailey is a brown-eyed girl who frequents between sandy blonde hair and mousey brunette tones. For reference, see the below IG post that shows Hailey’s facial features as we know them:

Gorgeous, right? Well, keep scrolling to see how different (yet equally gorgeous) she looks in said recently shared picture.

InstagramWhether it’s coloured contacts, they’ve just been edited or she’s used a snazzy filter, Hailey’s own-grown hazel brown eyes have been switched up with what appears to be a turquoise blue-meets-green shade. Plus, her signature bob is no more thanks to extensions – that, or a magic hair growth serum, who knows?

And while this look is a dramatic change for the star herself, the resemblance that we see to her father, Stephen Baldwin as well as her uncles, Alec, William and Daniel Baldwin is pretty uncanny. Those genes do be gene’ing.