A Beyonce promotion for new album Cowboy Carter which was projected onto the Guggenheim on Wednesday was not authorized by the art museum.
Advertisements for the album – set for release on March 29 – were projected onto several NYC museums, also including Whitney Museum, New Museum and the Museum of Art and Design.
However a spokesman for the Guggenheim confirmed to THR the museum was ‘not informed about and did not authorize this activation.’
They added: ‘However, we invite the public — including Beyoncé and her devoted fans — to visit the museum May 16–20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.’
The promo read: ‘This ain’t a country album. This is a ‘Beyoncé’ album’ along withthe album’s title and release date – with Beyonce herself posting the coordinates of the Guggenheim Museum on her Instagram Story.
A Beyonce promotion for new album Cowboy Carter which was projected onto the Guggenheim on Wednesday was not authorized by the art museum
Advertisements for the album – set for release on March 29 – were projected onto several NYC museums – however a spokesman for the Guggenheim (pictured) confirmed to THR the museum was ‘not informed about and did not authorize this activation.’
The other NYC museums also displayed a photo of the album cover.
The decision to plug an album in this manner was branded ghoulish by some fans, with one writing: ‘im not arguing that arts institutions like the Guggenheim are beacons of artistic or moral purity but something about seeing an ad projected onto a museum feels kinda ghoulish.’
‘also the location doesn’t feel in any way connected to the project she’s promoting. where is the cohesion?
Another fan wrote: ‘yeah I hate it. it feels needlessly crass in a way I can’t articulate
‘yes. it’d be one thing if she was gonna perform there or something– and perhaps she will! but even that feels disconnected from how she’s described the spirit of the album. it just feels like a display of institutional approval, but not even the institution of country music lol’
Queen Bey just made history as the first black woman to top the Billboard’s Hot Country Songs chart with her new single Texas Hold ‘Em, which also topped the Billboard Hot 100.
This comes after Erykah Badu accused Beyoncé of appropriating her eccentric, bohemian style – this time with braids.
The other NYC museums also displayed a photo of the album cover
On Wednesday, the 42-year-old R&B diva unveiled the limited-edition vinyl cover for her eighth studio album Act II: Cowboy Carter – dropping March 29 – and the 53-year-old neo-soul songstress reposted it with the pointed caption: ‘Hmmm.’
Erykah (born Erica Wright) frequently rocked the beaded bang braids between December 2023 and February of this year, including on the January cover of D Magazine.
Badu has been wearing the distinctive plaited hairstyle – made famous by Rick James and the Williams Sisters – as far back as 2010.
It only took two hours for the four-time Grammy winner to be so inundated by messages from Beyoncé’s 425M-strong Beyhive that she desperately reached out to her husband Jay-Z.
‘To Jay Z. Say somethin Jay,’ Erykah – who has 13.5M social media followers – tweeted.
‘You gone let this woman and these bees do this to me?’
And while Knowles-Carter and the 53-year-old rap mogul remained silent, her publicist Yvette Noel-Schure posted a montage of her rocking braided hairstyles throughout the years with the caption: ‘She slays. She slays. Now. Then. Always. act ii COWBOY CARTER 3.29 #criticswithoutcredentials.’
Back on July 31, Badu Instastoried a snap of the 32-time Grammy winner wearing a custom Ruslan Baginskiy silver boater hat during her 56-date Renaissance World Tour with the same pointed caption: ‘Hmm.’
For the second time in a year, Erykah Baduaccused Beyoncé of appropriating her eccentric, bohemian style – this time with braids
Source:https://www.dailymail.co.uk