Kanye West is stirring up controversy again, and this time, he’s taken aim at his former collaborator Adidas, who he has now claimed ‘tried to destroy me’ after cutting ties with the rapper

Kanye West has been slammed by fans after he targeted Hailey Bieber in an “embarrassing” rant on social media.

The rapper launched into a furious tirade on Instagram, as he took aim at his former collaborator Adidas, telling his 20.2 million followers that he even hated the children of anyone who worked at the sports brand. Many of his fans were baffled as he then called out model Hailey, as well as ex-wife Kim Kardashian, who he claimed had “taken” their four kids away from him, as he celebrated his new album Vultures 1 hitting the number 1 spot in America.

“This number #1 is for you it’s for the people who won’t be manipulated by the system and f**k adidas and everybody who works there or with them. Anyone who goes to school with anyone who’s parents work as adidas. Just know they tried to destroy me and here we are with the number 1 song in the world,” Kanye began, as he continued his feud with the iconic sports brand after they dropped him over his anti-Semetic remarks.

“And f**k everybody at the Dailey Mail (sic). And f**k everybody at the fashion houses that sided with Gabby and Hailey Bieber. F**k each and every single one of yall. And f**k every Christian that watched me have my kids taken out of my control. That’s how I feel,” he continued, before also calling out fellow rapper Drake. “I’ll come back to yall if I think of more f**k you’s.”

Fans were gobsmacked by Kanye’s furious rant, with many baffled over why Hailey was included in the rapper’s long list of people who have angered him. “I’m dead at the mention of Hailey Bieber lmao wtf did she do,” one commented on Reddit. “Throwing out random names. I truly can’t imagine having someone like this to co parent with,” another added.

Many believed his reference to “Gabby” was in fact Vogue contributing editor Gabriella Karefa-Johnson, who criticised Kanye’s hugely controversial ‘White Lives Matter’ t-shirt he wore at his YZY fashion show during Paris Fashion Week in 2022. She called out the rapper for his “indefensible behaviour,” and after Kanye launched into a vicious tirade against Gabriella online, Hailey jumped to her defence. “My respect for you runs deep my friend, to know you is to adore you and to work with you is an honor. the most kind. the most talented. the most fun. the most chic,” the model wrote on Instagram at the time.

Fans of the Flashing Lights hitmaker have expressed concern for his wellbeing following his tirade on social media, with one suggesting ex-wife Kim’s blossoming relationship with Odell Beckham Jr. has prompted his vicious outburst. “He’s so god damn ANNOYING, petulant & ungrateful If a gnat could make Instagram rants – that’s Kanye west Enjoy your riches and accolades! Try being a good father! I used to be SUCH a fan – how embarrassing,” another fumed, as another fired: “He needs to go back on the meds, he’s got the resources.”