In a stunning move that’s sending shockwaves through the beauty industry, Hailey Bieber has officially sold her skincare brand, Rhode, to E.L.F. Beauty for a staggering $1 billion. The deal, confirmed by E.L.F. in a press release on May 28, marks a significant milestone for the 28-year-old supermodel and entrepreneur, who has been making waves since Rhode’s launch just a year ago.