Kendrick Lamar Becomes the First Musician to Star in a Gatorade Commercial & More | Billboard News

In a groundbreaking moment for both music and sports, Kendrick Lamar has become the first musician to star in a Gatorade commercial, setting the stage for an electrifying NBA playoff season. The acclaimed rapper, known for his chart-topping hits, shines in this dynamic ad, which features his infectious track “Pickoo” and showcases a star-studded lineup of NBA and WNBA superstars, including Jason Tatum, Luka Dončić, Caitlin Clark, and A’ja Wilson. The commercial not only elevates Kendrick’s status but also highlights the intersection of athletics and artistry in a way that fans have never seen before.