Ferrari star Lewis Hamilton has signed an exclusive deal with a major tech company ahead of this weekend’s Emilia Romagna Grand Prix at Imola.

Despite now in the final years of a glittering career in Formula 1, the Brit remains one the sport’s biggest stars, with brands across the world desperate to be associated with the seven-time champion.

Hamilton appeal still strong

Hamilton, meanwhile, is hoping this weekend’s race at Imola will finally see him kickstart his Ferrari career after enduring a tough start to life since making the move from Mercedes.

The 40-year-old arrived at the Scuderia with a renewed energy following an underwhelming final few years at the Silver Arrows, but things haven’t gone to plan so far.

Having finished down in eight at the Miami GP last time out, he currently trails both team-mate Charles Leclerc and his Mercedes replacement, Kimi Antonelli, in the drivers’ standings.

He has cut a dejected figure on several occasions this year, admitting he is struggling to identify what’s going wrong, prompting some pundits to suggest he may opt to quit the sport for good if results don’t improve soon.