Lewis Hamilton’s influence on the world of Formula 1 is unmatched, and a new lucrative sponsorship deal proves it.

Lewis Hamilton and Perplexity ink major deal

Whether he’s offering his expertise as producer of Brad Pitt’s new F1 film, serving as a co-chair of the beloved Met Gala, or representing a world-class brand in a new marketing campaign, ‘Lewis Hamilton’ has become a name familiar to more than just the motorsport subset.

In a report from SportBusiness, it has been revealed that Perplexity “went through an evaluation process that included conversations with several F1 teams,” including Red Bull Racing, Aston Martin, and Williams.

“Whilst we looked at a variety of options across the grid, it was very clear that Lewis Hamilton was the best partner for us,” Perplexity vice president of business Ryan Foutty told SportBusiness.

Per SportBusiness, this partnership will see a Perplexity logo on Hamilton’s helmet, as well as “collaborative content” on social media.