KENDRICK LAMAR & SERENA Show Off Rehearsals & Behind The Scenes for SUPER BOWL Performance

In a jaw-dropping spectacle that will be talked about for years to come, Kendrick Lamar’s 2025 Super Bowl halftime show transcended mere entertainment, morphing into a cultural milestone that captivated millions. Behind the scenes, a relentless team of choreographers, designers, and technicians worked tirelessly to ensure every aspect of the performance resonated as a powerful statement of artistry and innovation.