Lewis Hamilton has taken to his Instagram story ahead of the Miami Grand Prix to announce a new signing away from the track.

The Brit’s 39.4 million Instagram followers have been treated to some imagery that will go down in F1 history, with the 40-year-old posing for photos alongside iconic Ferrari cars, and wearing the historic red of the luxury sportscar brand.

However, on-track, the signing has not worked out too well, with Hamilton’s 2025 season getting off to a disappointing start. Hamilton currently sits down in seventh in the drivers’ championship on just 31 points from his opening five grands prix weekends with Ferrari.

Ahead of a crucial Miami GP weekend for team and driver, Hamilton has been snapped up by trading card and collectable company Topps, with the brand announcing in an official statement that Hamilton had signed a ‘trading card and memorabilia deal’.

Hamilton hoping to add to sprint victory