The moment escalated as Kendrick launched into his Grammy-winning diss track “Not Like Us,” a song at the center of Drake’s ongoing defamation suit against their shared label, Universal Music Group. The legal battle has intensified, with Drake’s team accusing UMG of bias in favor of Lamar, claiming the label exploits artists while draining their creativity for profits. UMG has vehemently denied these allegations, calling the lawsuit an affront to artistic expression.