The controversy stems from a now-deleted post on Kanye’s social media, where he pointed to alleged bots inflating views for Kendrick Lamar’s latest music video, “Luther.” According to Kanye, this manipulation is part of a larger scheme to thrust Lamar into the spotlight at his expense. While the claim might seem outlandish to some, it’s undeniably capturing the attention of the hip-hop community, fueling speculation and discussion about the industry’s power dynamics.