Prince Harry and Meghan Markle were brutally savaged by a PR expert who claimed the reason the couple are embarking on solo projects now is due to the fact that their “star power wasn’t as successful as they hoped”.

The Duke and Duchess of Sus𝑠e𝑥 appeared to have adopted a new business strategy after they made a series of solo appearances in recent weeks.

Prince Harry went on a solo tour in New York, London and southern Africa to promote causes close to him, while Meghan was seen attending events linked to her own projects.

Now PR specialist Mark Borkowski claimed there is a reason that caused their business separation.

He told Best magazine: “There has been a separation [of their work] for a while.

“Harry is ‘going back to basics’ with a formula that worked well for him as a Royal Family member, but there’s also the realisation that the couple’s ‘star power’ wasn’t as successful as they hoped.

“They had to change the narrative.”

Meanwhile, another expert praised the Sus𝑠e𝑥es’s latest move and said they will both benefit from their brand separation.

Doug Eldridge, a celebrity branding and marketing expert and the founder of Achilles PR, told Fox News: “This is akin to splitting aces at the poker table: together you’d think they’re unbeatable — and normally they would be — but oftentimes it’s better to play two separate hands with an ace as an anchor.

“Right now, when you see Harry and Meghan together, it conjures an immediate association to the drama, none of which is positive: leaving the Royal Family, the tell-all book, the sit-downs, the negativity.

“By contrast, when seen separately, they can almost play their hand, just like the pair of aces you split at the table.”

He added that when Harry appears solo he can present himself as the “charming guy he was always thought of” while Meghan can be “free to brand her forthcoming line of goods”.