Hailey Bieber used her Instagram platform to mark two years of her Rhode skincare line on Saturday.
In one of the photos shared to a carousel post, the 27-year-old expectant mother — who is pregnant with her and husband Justin Bieber‘s first child — posed in a light gray, cropped T-shirt.
The smiling mom-to-be placed one hand on her lower back and cradled her burgeoning belly with the other.
She was clad in a pair of light wash blue jeans, complete with four Rhode lip products in her back pocket as she posed showing her side profile.
‘2 years of @rhode,’ she began her caption, adding, ‘Feel so very grateful that I get to bring this world of rhode to life everyday with the most incredible team of extraordinary, talented people.’
Pregnant Hailey Bieber used her Instagram platform to mark two years of her Rhode skincare line on Saturday
Bieber uploaded a video clip and shared special moments from the last two years
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The note to her 52.5 million fans continued, ‘So thankful beyond words for the support and the love shown… and we’re just getting started. HBD rhode.’
The post has so far been liked more than 704,000 times by her legion of devoted fans.
In her selection of photos was a snapshot with fellow runway regular Candice Swanepoel, who appeared in Hailey’s 2024 Rhode calendar.
The two beauties posed up beachside wearing two different iterations of black and white swimsuits from Swanepoel’s swimwear range Tropic of C.
The smoldering star also uploaded a bikini-clad image of herself from one of her peptide lip treatment campaigns.
Hailey launched Rhode with a small set of products in June 2022.
She has been slowly expanding the brand’s offerings ever since, and most recently she added $24 cream blushes.
The pocket blushes come in six shades with cutesy names: juice box, toasted teddy, spicy marg, piggy, sleepy girl, and freckle.
The model shared a photo with fellow runway regular Candice Swanepoel, who appeared in Hailey’s 2024 Rhode calendar
The smoldering beauty also uploaded a snap from one of her peptide lip treatment campaigns
Taking a trip down memory lane, the entrepreneur included a sensual shot of herself in a small pool
Rhode Skin explained that the cream products will give consumers a ‘super natural flush of color,’ to the effects of waking up from a nap or sitting in the sun for a bit too long.
The Vogue cover star has been teasing the blushes for weeks, discreetly hiding one in her overall pocket in one social media post, and using one of the shades during a recent ‘get-ready-with-me’ video.
Fans flooded Rhode’s comment section to gush about how excited they are to try the blushes for themselves.
‘I’ve never been so indecisive until now. All shades are so GOOD,’ one person wrote.
Another agreed, ‘Teddy, sleepy girl , + freckle will be in my bag all summer.’
‘Manifesting that everyone gets their hands on these,’ someone else typed.
Others complimented Rhode’s marketing ingenuity: ‘OMG the marketing is on point! Toasted teddy is the cutest!’ a user commented as another chimed in: ‘Cute names for cute products.’
Hailey launched Rhode with a small set of products in June 2022. She has been slowly expanding the brand’s offerings
The founder most recently added $24 cream blushes in a range of six colors
One campaign saw the superstar decked out in rich, brown gloves and a knitted balaclava
Hailey and Justin sent fans and friends alike into a frenzy as they announced their baby news on social media in May.
Sharing footage from their vow renewal in Hawaii, they debuted Hailey’s baby bump.
Since then, the stunning entrepreneur has been proudly showing off her blossoming belly in fashion-forward maternity looks.
Justin and Hailey tied the knot in 2018 at a courthouse before having a larger, traditional wedding with loved ones the following year.